PIKE Brand Launch
Pi Kappa Alpha wanted to debut their renewed brand identity with a cinematic launch video and social teasers, marking the start of a new era for the 155-year-old fraternity. Blending archival footage and photography, motion graphics, and bold typography, these pieces built momentum to a dramatic rebrand reveal.
Roles - Designer, Motion Designer
Creative Director - Karen McKenzie
Script - Lizzy Silva
Agency - Rhyme & Reason DesignLAUNCH SOCIAL TEASERSCREATING THE LAUNCH VIDEO
STYLE FRAMES
The rebranded identity had been approved, but exploration was needed to understand how that identity would live on video. I developed two sets of style frames to tee up their cinematic moment with a classic choice: dark mode or light mode.
STORYBOARDS
Light Mode was the winner. Style and storyboards were combined for maximum clarity in a tight timeline. Some of those boards can be seen below:
