Sigma Delta Tau Brand Launch
SDT was ready to unveil their gorgeous, purpose-driven rebrand to sorors at their summer convention and on social media. They wanted to touch briefly on the past, but mostly focus on their shining future. It was also important to highlight key symbols that had gone into their thoughtful brand mark - their historic SDT torch, crest, and the Jewish star.
Roles - Designer, Motion Designer
Creative Director - Karen McKenzie
Art Director, Rebrand Designer - Lauren Castro
Script - Lexi Johnson
Voiceover - Gina Scarpa
Agency - Rhyme & Reason Design
CREATING THE LAUNCH VIDEO
STYLE FRAMES
The brand identity was designed by Lauren Castro with all of the trimmings, and it was my job to make sure that identity shined in motion. I developed some first-look style frames that would align with key moments in the video script.
STORYBOARDS
Style and boards were combined for maximum clarity on a tight timeline. I pulled historical recent photography, and got to work building out the full set of boards. I also sat in on voiceover artist Gina Scarpa’s recording session, which was illuminating and helped solidify accent moments and timing.
